Should A Wannabe Influencer Pal Cease Exploiting Me for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: observing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a chance to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: an opening. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes material authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends help each other in minor capacities. I thought recording a clip now and then would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion film you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Veronica Sullivan
Veronica Sullivan

A digital strategist with over a decade of experience in creative branding and user experience design across European markets.